NovaFlow / September Reports
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Confidential - NovaFlow September 2026
Mr Kate

Mr Kate

Monthly Performance Report

September 2026

NovaFlow Analytics

September 2026

Click any metric to explore the full section.

Daily Avg Viewers
Average
—
High
—

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day
Wed
Weekdays +20.8% vs weekends
Quiet
Peak
Wednesday
1A PT
3.9
avg viewers
Peak

Revenue Performance

Revenue through September 30, 2026 · trends since inception

Monthly
Cumulative
Tap or hover on the chart to explore monthly data
Monthly Views
20,368
Watch Hours
966
Avg Watch Time
2.8 min

Content Performance

Composite-score ranking and relative performance tiers · September plays only

AA

Top Performers

3 videos (9.4%)
A

Upper Band

9 videos (28.1%)
B

Middle Band

19 videos (59.4%)
C

Lower Band

1 video (3.1%)
Top Videos by Composite Score
Ranking: composite score combining average concurrent viewers, retention and plays.
Retention: average viewers during an airing as a share of viewers at its start (capped at 100%), weighted by airing length.
Tiers: AA contains the highest 3 scores; A the next 9; B the next 19; and C the remaining one.
Video Tier Avg Concurrent Plays Retention
Getting real about our Renovationship AA 2.1 31 76.7%
They Said My Voice Would Ruin My Career... AA 1.7 32 74.6%
Surprising our kid with an EPIC Birthday Party! (DIY Decor and balloon garland how-to) AA 1.7 29 72.9%
Growing Up on YouTube, Panic Engagements & Open Floor Plans?! A 1.8 38 70.6%
This deserving family gets a dream room makeover! (DIYS + emotional reveal) A 1.6 41 68.6%

Audience Sentiment

What viewers said in chat this September

Commenters
84
Comments Analyzed
104
Sentiment
100%
Positive among analyzed comments

Based on 104 analyzed comments from 84 commenters.

Sentiment Breakdown
Positive
100%
Negative
0%
Top Themes
Warm affection for Kate and Joey Greetings from viewers around the world Viewers seek design advice from the hosts Eager anticipation for upcoming makeover reveals Shopping interest in rugs and furniture
Notable Quotes
"I've been watching for so long when you guys became parents I was even more excited to see how you guys would navigate everything and I love your videos so much and seeing you guys parent in them 💕"
"I love you guys. You’re both such good parents and good people! Thanks for sharing your content and hard work!"
"hi im Moroccan and a big fan of your videos I love your rugs because they remind me of the traditional Moroccan rugs my mother makes by hand Do you still sell them"
"Hi guys! Im from Brasil and i love you both"
"hi you guys are awesome!"

Optimization Overview

September ad performance and top videos

Ad Impressions
13,741
in September
CPM
$7.67
up from $5.97
Videos Aired
32
with September plays
Top-Tier Videos
3
in the AA tier
Ad Data
Ad Delivery
Ads ran throughout September, delivering 13,741 ad impressions.
$7.67 CPM in September
Video Data
Content Scoring
32 videos ranked by composite score (average viewers, retention and plays).
3 videos in the top tier
◎
Ad performance
CPM rose to $7.67 from $5.97 in August.
▲
Tier definitions
Among the 32 videos with September plays: AA contains the highest 3 scores; A the next 9; B the next 19; and C the remaining one.
★
Top video
Getting real about our Renovationship led September's ranking.

What's Next

Upcoming schedule

The upcoming schedule spans October 21 to November 1, covering 12 scheduled days with 445 total video plays.

Days Scheduled
12
Scheduled Plays
445
Upcoming Schedule (Click to expand)
Wednesday, October 21
36 videos
▶
Thursday, October 22
37 videos
▶
Friday, October 23
35 videos
▶
Saturday, October 24
39 videos
▶
Sunday, October 25
38 videos
▶
Monday, October 26
37 videos
▶
Tuesday, October 27
37 videos
▶
Wednesday, October 28
37 videos
▶
Thursday, October 29
36 videos
▶
Friday, October 30
37 videos
▶
Saturday, October 31
38 videos
▶
Sunday, November 1
38 videos
▶